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Google's US traffic grew by just over 1 million visitors between December and January. Facebook's traffic grew by almost 1.5 million. Yahoo's traffic fell by almost 1.5 million users. As Compete's Aaron Prebluda writes, Google passed Yahoo 2 years ago this month "and never looked back." This isn't just jockeying between companies, though. We may be witnessing the eclipse of search by social networking.
Three weeks ago we wrote about other numbers that pointed to the rise of social networking vs search (Why is Google Afraid of Facebook? Because Social Networking Could Soon Pass Search) but those numbers were a little less clear.
As we wrote then:
What would it mean if social networking over-took search in terms of sheer visits online? It would mark a sea-change on the internet. No longer would our dominant use of the web be seeking out web-pages built by HTML web-masters! Now we would all be publishing tiny little updates that perhaps only our friends and family care about. We'd be subscribing, more than we ever did by RSS, to syndicated updates from organizations of interest, large and small. It would be (perhaps will be) a very different era and, to be frank, it's going to be harder to monetize. There will be privacy battles. There will be new platforms for innovation.It's a pretty big deal. Things will really change if current trends continue and social networking rises to the top... And that's a big reason why Google and Facebook are rivals.
Content Management System (CMS):
Content Management System permits web site administrators to update, add or to delete the content, documents and photos to their web sites in “real time”. Content Management Systems generate an active web site milieu, where the entire content is stocked up in a database or in a XML file. In the era of high paced world of web, a high-quality CMS is vital to the proficient operations of a web site and Netzwerkinstallationen. CMS (Content Management System) permits the web site owner to outsource their content development tenuously to contract copywriters and further agreeable contributors.
CMS in SEO souk:
One of the chief and significant things that people should consider while looking for content management systems (CMS) is their practicality in the SEO souk. People at the time are really very confused about picking up a CMS that is absolutely compatible to their needs. To eradicate such confusion out of the minds, here are some of the SEO friendly content management systems:
Typo3:
Typo3 is very friendly to search engines and comes with lots of alternative for metadata and also for urls that are counted as search engine friendly.
Elxis:
Elxis is amazingly search engine friendly and deserves a good place in the list of systems. It is built up with SEO Pro capabilities. Even Mambo and Joomla are not capable of surpassing this.
What is SEO Pro..?
Elxis CMS produces search-engine as well as human friendly URLs with its powerful mechanism of working. SEO PRO is an essential part of the Elxis core; it is not a constituent or some class of additional software. Moreover, SEO Pro not demands any kind of supplementary settings other than its commencement.
The URLs are robotically produced from Elxis and are entirely based on SEO titles. This also increases the validation of SEO friendly titles.
Drupal:
Enable the sparkling urls and with a choice of SEO friendly plugins, Drupal is a well- known and a trouble-free content management system which is absolutely search engine friendly. Drupal works with an amazing module known as SEO Checklist.
MODx:
MODx is the most preferred choice and comes with capability of adjusting the meta- content for your website. Meta-content adjustment is done on the basis of per-page. Urls are completely SEO friendly.
Content Management System (CMS) Made Simple:
If you really want to amend .htaccess files, this unique and adjustable system can generate great quality of SEO friendly URLs. Also, it can build up variety of Page titles and Meta tags in an automatic manner and that can also be updated manually for individual pages later.
Overview:
It is sure that SEO friendly content management systems definitely work for you. The most important key is to search out for a CMS that will perfectly suit to fulfill your core needs and can conclude about the beneficial add-ons as well. Hence, you will get the ultimate results for your websites.
Websites with more content rank better with the search engines. Any online marketing consultant will emphasize, however, that “more” isn’t enough. For successful SEO, your site needs a steady stream of fresh, relevant content.
Above all, know your audience. Understand what your readers want and give it to them. More content:
Online marketing consulting emphasizes the need to build site authority. Information rich, relevant text is the most affordable SEO tool at your disposal to achieve that goal.
People Read Differently Online
Monitor resolution, color quality, available light, and the fixed distance and angle of the screen all cause eye fatigue. More importantly, links encourage distraction. Readers routinely jump ship in the middle of the paragraph with no guarantee they’ll ever come back.
Use Inverted Pyramid Structure
To compensate, put the most important information in the first paragraph. Journalists have been doing it for years, well aware that almost no one will read their entire story. Arrange the rest of the material in descending order of importance.
Write To Your Links
If you include a link in a paragraph, continue to control the narrative at the link’s destination. Regardless of where a reader goes in your site, make sure you are presenting a coherent message.
Repeat Without Copying
Don’t be afraid to repeat information, but don’t just copy the same chunk of text. Rewrite repetitive material to vary your keyword phrasing and anchor text. Every page on the site should appear fresh and dynamic.
Forget The Five-Sentence Paragraph
Online readers need more white space to make skimming the text easier. Forget the five-sentence paragraph structure you learned in English class. Keep online paragraphs to three sentences or less whenever possible.
When possible, use a mix of bold, italics and underlining to make skimming easier for the reader.
Keep An Active, Direct Voice
Action verbs create strong web copy. Don’t write that you “have been taught.” Tell the reader what you “learned.” Speak authoritatively, not passively.
Keep Your Text Concise
Work for a length of 500 to 1000 words per page. When an article runs long, pay special attention to paragraph length. Use subtitles to highlight main ideas and to create more white space.
Consider that the average reader reads at about 200 words per minute. Keeping them on a page for more than 5 minutes (1000 words) often isn’t possible.
Choose Common Vocabulary
Write your text on a 9th to 12th grade reading level. There are numerous tools online to measure the Flesch-Kincaid Grade Level of your text. Most require nothing more complicated than copying and pasting the material to be measured.
Proofread Your Copy
Misspelled words and poor grammar scream “amateur.” Ask someone you trust to proofread your copy. Writers get too close to their words and easily miss mistakes.
Avoid Common Grammatical Errors
Don’t be guilty of the most common grammatical mistakes. Making glaring errors will harm the reputation of your site and tell readers you don’t know what you’re doing. In particular avoid:
Know When To Break The Rules
There are always situations that require that the rules be broken. This relates directly to the need to know your audience. Some topics call for a more in-depth treatment and more complex language.
Introduce deeper, more complicated material with a brief synopsis. Make it clear that following the link will take the reader to an extended treatment of the topic.
Formatting is even more important for in-depth material. Try to treat one idea per page with a clear indication of how many pages will follow. This lets readers find logical stopping points and encourages them to bookmark their place and return to finish reading later.
Always Remember The Basics
In composing text for your site, never forget the different mechanics of reading online. Focus on the wants and needs of your audience. Believe the online marketing consultant wisdom that content is king.
Keep the most important information in the first paragraph. Use sub-headings to improve visual scanning. Choose active verbs and clearly understood words.
Control the narrative throughout your site. Repeat without copying. Proofread and correct your work and update frequently to feed the search engines and encourage repeat visits from your readers.
By cornerstone I mean it is the key to basically all of my online earnings. Without article marketing I wouldn’t be a full-time online marketer – it’s as simple as that. No articles,
no income.
Articles bring in the targeted traffic. Articles build those all important one-way backlinks. Articles build those even more important top rankings in Google for your chosen keywords. Articles build your online reputation and credibility in the eyes of your visitors.
I was struggling on the web for around three years before I wrote my first article. “10 Reasons To Put RSS On Your Site” which is still on around 8,000 sites around the web.
Writing was always a passion of mine, but it was more on the creative side, although I did work briefly as a reporter for a very small community newspaper. Looking back on it, I believe (perhaps falsely) that I had to gain all those years of experience before I could start writing articles about it.
Which was the totally wrong attitude to take since anyone can research a favorite subject or topic and write a short informative article on it. Most of us have been doing that since grade school – it is the same as writing a report or an essay.
Only with article writing you actually see monetary returns almost immediately. Surfers search for an answer in the search engines, your article pops up, they read it and then click the link to your webpage where you have conveniently placed your affiliate links or your own products.
A Small Percentage of Those Article Readers Will Buy Your Products and You’re in Business.
Over time, all those backlinks in your resource box at the end of your article will make your keywords rise in the search engines, especially Google. Then as someone searches in Google – your site pops up, they click thru to your webpage and a small percentage of these visitors will buy your product or affiliate product displayed on your page.
Smart marketers will also start building a large list of prospective customers by offering a free guide, ecourse, ebook or software program to get those visitors to sign-up to your opt-in list. These marketers can then do follow-up with all these potential customers.
That in a nutshell is an article marketing model or funnel which thousands of online marketers and webmasters are using. And have been using for years.
But Will Article Marketing Remain Effective in 2010 and the Coming Years?
More than likely the answer would be yes but the web is constantly changing and there are other games worth playing. The same kind of marketing system could be done with Videos, Blogs, Social Networks and even with Twitter. Your options are more varied…
However, I find article marketing can be integrated into all these elements. For example, EzineArticles lets you Tweet your articles to all your followers. I turn my best articles into Videos and place them on YouTube which opens up a whole different flow of traffic to my webpages and affiliate links.
Likewise, you can place your articles or links to them on FaceBook, MySpace and the other social networks. I find getting your articles on Digg, Reddit, Stumbleupon… can bring in a lot of traffic and increase your rankings.
But the Question Remains – is Article Marketing as Effective as It Once Was?
My own answer and personal opinion is no since it’s effectiveness has been watered down somewhat because every “tom dick and harry plus sally” is doing it. Everyone has discovered how writing short informative articles on the topic of your site can be very lucrative.
When I wrote that first article five years ago, I was ‘writer #1561′ with Ezinearticles. Now they have over 242,000 writers!
Back then, I found your article was placed on a lot more sites mostly because there wasn’t that many articles out there and competition was much, much less than it is now. More people writing more articles simply means your article falls into a bigger pool of other articles.
I believe video marketing is at the stage article marketing was at around five years ago. So turning your articles into short “how to” videos would probably be a wiser move and you would have a lot less competition. You can also place your marketing into the whole Video/Youtube craze that is still bringing in tons of traffic and interested customers.
However, the popularity of free article directories have grown and some of these sites have very high traffic numbers. Here are some of the main ones I use:
And I also like to place my articles on important but perhaps lesser known sites such as:
However, article marketing is still a very good way to get your site and name on the web. It can still bring in traffic and help build those all important backlinks and search engine rankings. This is one marketer who will not be giving up article marketing any time soon.
Some of my most effective techniques for article marketing are:
While they can be expensive, I also like using paid article submission sites such as SubmitYourArticle, ThePhantomwriters and Isnare… mainly because article marketing has been so profitable for me, I don’t mind pouring some of those earnings back into those sites. It saves me time and extends the reach of my articles.
Article marketing will continue to be one of your best ways to build backlinks, raise your rankings and bring in potential customers to your site. It still works for me and hundreds of thousands of other webmasters – it should also work for you.
